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The Impact of Presence Technology on Employee Productivity

The Impact of Presence Technology on Employee Productivity

Presence - A Helping Hand or Massive Distraction?

Much has been made of the business benefits of Unified Communications (UC) such as increasing collaboration, optimising workflows and increasing productivity. At the core of any UC solution lies Rich Presence Technology and Real Time Communication which form the basis for almost all modern business phone systems. Features such as presence, instant messaging, location information, and customer status messages etc., have become standard features as SIP & UC adoption continues to gain momentum. As these platforms are focused on real time communications, presence information has become essential to business communications.

But is there a downside to having access to all this presence related functionality? And if so, just how much of a downside is it? In other words, just how distracting can the very tools that promote collaboration, productivity etc actually be?

Thankfully, a recent survey conducted over in the United States by telecoms review website software advice covers exactly this topic and they have been kind enough to share their findings with us and to save you reading through all 13 pages of the survey results and analysis, we have done our best to summarise the key points for you here.

Key Findings

In order to put the survey results into context, the survey was conducted randomly and independently of any telecoms equipment or software vendor. Moreover, when investigating the pros and cons of Presence Tech, the benchmark was for employees with a presence status set to “available” in order to eliminate status as an influencing factor.

Effect of Presence Technology on Productivity Levels

First and foremost, the key findings in the report serve to further illustrate that the presence and chat features that are core to any UC strategy do serve to not only maintain but also increase productivity levels. 47 % of the respondents stated that they have enjoyed either “moderate” or “significant” increases compared to a total of only twenty one percent experiencing any form of decrease in productivity levels , with a meagre 5 % experiencing either moderate and significant decreases while the remainder of the survey reportedly experienced no change.

Impact of Presence on Distraction Levels

Considering that the technology in question often involves notifications in graphical pop up form and / or alert sounds, it is hardly surprising that a fifty one percent majority reported that they find instant messaging tools “minimally distracting”. But isn’t that sort of the point of real time communications? What good would instant messaging be without such notifications making users aware that they have received a new message? Or as Bern Elliot, research vice president at Gartner puts it:


Collaboration is interruption: If you didn’t have to work with others, you could get right down to work, but part of work is coordinating with others, and it takes extra effort and time for that coordination to take place.

Source: Software Advice

More interesting is that almost one third (30%) of the survey responded that they do not find using presence tools in any way distracting, leaving 19 percent reporting that they find the technology distracting of which only one percentage reported that the tools are very distracting.

How can Presence be Distracting?

As 19 % of the survey reported that presence can be distracting it is important to understand how and why presence could be distracting. While the report does not specifically quote any direct causes, it does highlight a few potential areas where distractions could possibly stem from.

  1. Incorrect or infrequent use of Presence Status.
    • Not updating your status frequently enough or turning it off completely will of course impact productivity.
  2. Inappropriate use of chat technologies.
    • Without proper guidelines in place, people may misuse the technology
  3. Not paying enough consideration to message content
    • Remember with IMs once its sent it is difficult to edit due to the real time nature of the communication channel
  4. Receiving messages unrelated to work.
    • This is a risk of using a free Over-The-Top (OTT) instant messaging / communications platform.

As with most technologies, when they are being used inside any business environment, it is always good practice to implement and follow certain guidelines in order to enjoy maximum benefit. How you come upon those guidelines will invariably be determine by which aspects of presence information will yield the maximum gain in terms of operational benefits, which will be the subject of a future post.

By following these guidelines, most of these distractions can be avoided or at least kept to an absolute minimum. In doing so, businesses will be able to use presence technologies to really deliver productivity boosts - and here’s some examples of how.

How Presence Technology Increases Productivity

Moving on to the real purpose of the report, software advice delve deeper into what Presence Technology can actually deliver in terms of productivity benefits. It is important to remember here that these results are based on only those users with an “available” presence status so as to exclude any other influencing variables. Top of the list is that fact that using an “available” presence status resulted in employees receiving fewer e-mails and phone calls allowing them to focus on their work. This is of course great if you are not a member of a team or are a very independent worker as this will drastically improve productivity levels.

Top productivity benefits for using UC presence

However, in today’s modern business environment companies are becoming increasingly reliant on team work and collaboration. Therefore, the fact that by using presence information companies can achieve significant benefits in terms of boosting working in teams, greatly speeding up answer times and facilitating more spur of the moment on the fly collaboration further demonstrates that companies can benefit greatly.

Another hot topic currently affecting the modern business environment is telecommuting / remote working. Once again, using presence can help here too. In fact, 57% of the survey respondents mentioned that improving remote communication would be their top productivity increasing benefit of using presence technology.

Summary

By adopting presence technologies and adhering to a set of best practices, businesses can and do leverage the technology to their advantage and gain considerable productivity benefits. What’s more is that by implementing and sticking to these best practices, distractions can be kept to an absolute minimum and collaboration given a significant boost which in turn serves to greatly improve a business’ operational performance.

If you would like to know more about how pascom can help your business, then give us a call (+49 991 291691 0) and get off to a flying start with free pascom cloud phone system edition.

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seitenwind

Philipp Meixner, CEO
As a communications agency with just under 20 employees, the pascom phone system is perfect for us. The technical concept simply functions, which is what you want. The service is exceptional and always accessible (even if it is rarely needed) and as one of the agency’s business partners, we can only recommend pascom: open, straight forward, pleasant to work with - great. Thank you pascom!

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AMPAREX

Stephan Förderung, CEO
We chose pascom because their phone systems offer a sleek, easy to use UC client and administration UI whilst providing us with all the PBX and UC features, control and visibility that we could possibly need from our business communications solution. As a result of our excellent experience, we are happy to recommend pascom phone systems to all our customers.

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KiKxxl

Lars Hoeger, IT Director
When we make decisions regarding new systems, we want to make sure that we have both reins firmly in our hands. Therefore, it is essential to implement systems which adhere to OpenStandards, allowing us to seamlessly connect and integrate these to our existing systems. In addition, we require reliable suppliers, who are ready to customise their solutions to our requirements, which is why we chose pascom who offer exactly this service and more.

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Weitblick

Kassandra Martin, Deputy Director & Reception Manager
We chose pascom as our telephony solution in part due to the scalability, flexibility and ease of deployment. In addition, the pascom platform functions perfectly with our digital guest directories in our rooms whilst offering the largest range of features at easily the most cost effective price compared to alternative solutions. A further deciding factor was the wide choice of compatible hardware that choosing pascom afforded us.

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Wake & Camp Ruhlsdorf

Markus Gerlitzki, Managing Director
My team and I pride ourselves on the level of excellent care we provide our guests. However, it can be distracting when the phone is always ringing and we constantly answer the same questions. Thanks to the pascom phone system, we have been able to setup an automated self-service hotline which allows guests to quickly get answers and if required callers can be quickly and efficiently routed to an an employee. The system greatly improves customer service with around the clock answers around opening times and courses and therefore reduces the strain on employees, ensuring we are free to cater to the needs of our on-site guests.


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