January 5th, 2026 | Deggendorf, Germany - pascom GmbH, a leading cloud phone system solution provider across the DACH region, today announce the successful integration of META’s WhatsApp Business Messaging services into pascom ONE phone systems. The new integration allows pascom customers to connect with customers quickly, easily and securely by sending and receiving WhatsApp Business Messages directly via the pascom Desktop and Mobile apps.
With over 3 billion monthtly users, WhatsApp is the world’s most popular messaging app and now pascom customers have the ability to reach their customers where they are, namely via their preferred messaging app, allowing our customers to deliver engaging and personalised outbound messaging directly from the pascom apps. Furthermore, as the most popular messaging platform globally, incorporating WhatsApp Business Messaging into the pascom cloud communications platform provides pascom customers with an amazing opportunity to connect with customers at scale without requiring employees to toggle between apps or platforms in order to send and receive WhatsApp messages.
As a META business messaging spam prevention measure, the new integration allows pascom users to initiate outbound customer contact in the form of personalised templated messages. Once 2 way communication has been initiated, pascom users and their customers can then continue the conversation in free form. Obviously, inbound customer contact is not subject to the same limitations, ensuring customers are always able to connect via WhatsApp Messaging.
Mathias Pasquay, pascom CEO
Never before have we released a new function that has generated so much interest. Alone in the BETA testing phase, a multitude of customers and partners began testing the new WhatsApp Business Messaging integration, even before we had publicly announced the BETA phase. As such, we’re extremely confident that our WhatsApp business connector will further benefit our phone system customers as they continue to open new, innovative and personalised channels to engage with their customers and continue to optmise their business activities from marketing to sales and customer service.
Designed with ease of set up and management in mind, pascom’s WhatsApp Business Connector ensures pascom customers do not require advanced API knowledge. Instead, pascom customers only need a META Business Account and the step-by-step setup process then connects their account to META’s Business Messaging API.
If you have any questions about PASCOM, our pascom Cloud Phone System, our new WhatsApp Business Connector, or our Team Messaging and Collaboration app, then we are here to help. Visit our website and arrange to speak to one of our experts. Alternatively, get started today with our free cloud phone system trial and discover firsth hand how pascom can help upgrade your business communications.