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SMB Brand Success and Enterprise Mobility

SMB Brand Success and Enterprise Mobility

Automatic Call Distribution - How To Use Your Phone System For Brand Management

First up, welcome back to the fourth and final part of the VoIP Guys on using your VoIP phone system as a brand management tool series - mobility strategies and SMB brand management.

Over the previous 3 articles, we have been analysing a recent study which has been provided to us by telecoms review website Software Advice, in order to demonstrate how SMBs can create more positive customer experiences through better utilising various phone system features (AutoAttendants, CRMs, ACD). Now it is time to look at how businesses can best utilise mobile devices as an element of brand management.

Mobile Strategies have numerous additional benefits, such as enabling telecommuting, increasing productivity even while travelling as well as easing geographical expansion, but what does this have to do with Brand Management you may ask and that is the point of this article.

Mobility Strategies & Brand Management

Mobility strategies, or Enterprise Mobility Management (EMM) have been around for a while. However, in the past SMBs have struggled to harness or even recognise the full potential of said mobility strategies. In part, this was due to cost of such solutions which effectively excluded the SMB market place but also partly because SMBs also didn’t have the resources in house to implement such solutions.

Nowadays, things are a bit different. Firstly, mobility has become a must because of generational shifts in the workforce. Secondly, achieving an effective mobile strategy has become less problematic thanks to the advent of software based VoIP phone systems. Such systems provide businesses with a platform that is both simultaneously easier and more intuitive to manage as well as delivering greater cost effectiveness combined with a more advanced & complete feature set.

In turn, phone system software solutions have opened up the EMM world and made them more accessible to SMBs and this is where another benefit of effective mobility strategies can be found - as a core resource in your brand management tool.

Staying in The Loop

Being mobile is great for business, but it has its drawbacks. For example, whilst conducting their research, software advice discovered that 15% of small business customers reported negatively about specific employees being out of the office.

SMB inbound caller pain points

Through implementing a mobile strategy, those employees who are often out of the office will be able to take their extension with them. If they are anything like me, they will often be on the road at events, exhibitions and often even working from home. However, thanks to EMM and our pascom phone system, I have a number of ways at my disposal to keep me in the loop.

pascom Enterprise Mobility UCC Softphone

The pascom desktop client comes complete with an integrated softphone meaning employees can be reached even when working in a satellite office or their in HomeOffice, on the train during the commute and even when staying in hotels during a business trip all without needing a desktop phone. All this means that no matter where your team members may be, they are available to help your customers which can only be good for your brand.

Going Mobile

What about those scenarios when using your laptop (and softphone) is simply too much hassle? I am of course talking about when you are working at an exhibition, walking through the airport, train station etc. Simply put, that’s what your phone system’s smartphone mobile VoIP app is for.

pascom mobile UCC Android / iOS

Any IP phone system vendor worth their salt will have an app for both Android and iOS. By utilising such apps, employees will effectively have the same access to all their call logs, phone system contact info and voice mails whilst on the go and thanks to Fixed Mobile Convergence and the one number concept, they will be able to utilise their office extension instead of their mobile number. Moreover, through integrating such mobile technology into your phone system you can implement more effective BYOD / CYOD strategies which in turn help alleviate the negative impact (14 %) that employees using personal devices can invariably have.

pascom mobile UCC Android / iOS

There are plenty of use cases and benefits for both softphones and mobile apps. However, the most important is that both mobility solutions help keep your employees in contact with your customer base and that is paramount in this on demand 24/7 world.

That’s it for our brand management series, but rest assured we will be back next week with loads more on Business VoIP solutions.

For more information on how the pascom phone system and any of its features, mobile or otherwise, can support you in growing your business take our Free Edition for a test drive or give us a call +49 (0) 991 29691 201 or check out our website

Thousands of companies trust pascom to stay connected

Logo - Amparex pascom Customer reference
Logo - KiKxxL pascom Call Centre Customer reference
Logo - Hotel Weitblick pascom Customer reference
Logo - Wake & Camp pascom Customer reference


Philipp Meixner, CEO
As a communications agency with just under 20 employees, the pascom phone system is perfect for us. The technical concept simply functions, which is what you want. The service is exceptional and always accessible (even if it is rarely needed) and as one of the agency’s business partners, we can only recommend pascom: open, straightforward, pleasant to work with - great. Thank you pascom!

Logo - Amparex pascom Customer reference


Stephan Förderung, CEO
We chose pascom because their phone systems offer a sleek, easy-to-use UC client and administration UI whilst providing us with all the PBX and UC features, control and visibility that we could need from our business communications solution. As a result of our excellent experience, we are happy to recommend pascom phone systems to all our customers.

Logo - KiKxxL pascom Call Centre Customer reference


Lars Hoeger, IT Director
When we make decisions regarding new systems, we want to make sure that we have both reins firmly in our hands. Therefore, it is essential to implement systems which adhere to OpenStandards, allowing us to seamlessly connect and integrate these into our existing systems. In addition, we require reliable suppliers, who are ready to customise their solutions to our requirements, which is why we chose pascom who offer exactly this service and more.

Logo - Hotel Weitblick pascom Customer reference


Kassandra Martin, Deputy Director & Reception Manager
We chose pascom as our telephony solution in part due to the scalability, flexibility and ease of deployment. In addition, the pascom platform functions perfectly with our digital guest directories in our rooms whilst offering the largest range of features at easily the most cost effective price compared to alternative solutions. A further deciding factor was the wide choice of compatible hardware that choosing pascom afforded us.

Logo - Wake & Camp pascom Customer reference

Wake & Camp Ruhlsdorf

Markus Gerlitzki, Managing Director
My team and I pride ourselves on the level of excellent care we provide our guests. However, it can be distracting when the phone is always ringing and we constantly answer the same questions. Thanks to the pascom phone system, we have been able to set up an automated attendant self-service hotline which allows guests to quickly get answers and if required callers can be quickly and efficiently routed to an employee. The system greatly improves customer service with around-the-clock answers around opening times and courses and therefore reduces the strain on employees, ensuring we are free to cater to the needs of our on-site guests.

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