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The Business Case for SIP Trunking

The Business Case for SIP Trunking

Increased Flexibility & Cost Effectiveness: Building the Business Case for SIP Trunking

If you are reading this article, it is more than likely that you have already made or will very soon be making the transition to voice over IP (VoIP) services, and it is quite likely that you have decided which phone system fulfils your needs as well as which IP phones to deploy whether they be desktop phones or softphones. But what’s next? Well, next you have the choice of how you will actually connect your phone system to the outside world and that is where SIP Trunking will undoubtedly enter your thoughts which is why we have put together a Business Case for SIP Trunking.

The cost-saving benefits associated with ditching your legacy Time Division Multiplex (TDM) trunks in favour of Session Initiated Protocol (SIP) trunking are well documented. However, cost savings alone are not the be-all and end-all of why businesses should seriously evaluate whether to ditch their current telephony services in favour of SIP. The reality is that SIP trunking delivers significantly more than just VoIP services. One of the real benefits behind SIP is that the technology is one of the core processes behind the delivery of Unified Communications tools. Which means, that by combining all your corporate voice, video and data traffic, SIP trunking can deliver greater agility, significantly increase employee productivity and enhance user experience.

In this way, it is clear to see why so many businesses are already enjoying the benefits delivered by SIP trunking. Recent research conducted by Infonetics forecasts that the SIP trunking market is set to almost double from a meagre $4.4 billion in 2014 to $8 billion by 2018. In essence, this means that if your competitors are not already leveraging the benefits of SIP trunking, then chances are, they soon will be and here’s why:

Increased Flexibility

SIP trunking eliminates the need for traditional on-site infrastructures, meaning it provides you with the ability to scale your services on demand and as and when required. Capacity planning will always be important, SIP trunking provides companies with the ability to adjust their capacity with just a few mouse clicks. This is because the connections are virtual and are not reliant on any on-site wiring installation. As a result, not only is the configuration quicker, but also SIP technology also delivers a significantly more scalable communications solution. For example, should your user based be rapidly expanding, you can simply, quickly and efficiently add new lines to your SIP trunk using your providers’ online configuration tool and providing you have sufficient bandwidth, your new capacity will soon be available to you.

An additional SIP trunking benefit here relates to number porting as well as portability.

Increased Collaboration Options

SIP trunking can help organisations mobilise and invigorate communications company-wide. SIP trunking is core to a successful unified communications (UC) strategy as it unites voice, video, data and applications across company networks regardless of locations and devices. What’s more is that the technology has the capacity to provide employees with real-time information through UC tools such as instant messaging, presence, video and softphone telephony where ever they are. Clearly, with such collaboration tools available at their fingertips, employee productivity will be boosted greatly thus delivering a significant business advantage.

Increased Cost Effectiveness

By a SIP trunk communications solution, most companies could realise cost savings in the region of 10-40% of your total voice spend, depending on your existing setup. These savings stem from eliminating the need for traditional onsite infrastructures which in turn reduces the total cost of ownership (TCO) of you UC solutions. Add the fact that SIP trunking significantly increases call cost savings, whilst providing a greater array of communication tools, companies will be able to enjoy a greater return on investment (ROI). Moreover, as most providers provide flat rate packages, SIP trunking also delivers great cost certainty allowing business to budget more effectively.

To wrap things up, remember that good communication is crucial to success, and this is ever more true in the business world. Secure your company’s potential future successes by ensuring that you and your team have all the tools to stay ahead by adopting a phone solution that includes SIP trunking options.

If you are considering switching or upgrading your telephony services to an ALL IP SIP VoIP solution or would like more information regarding pascom, then give the pascom team a call on +49 991 29691 0 to discuss your requirements and get started within minutes using our free hosted business VoIP phone system edition.

Thousands of companies trust pascom to stay connected

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Philipp Meixner, CEO
As a communications agency with just under 20 employees, the pascom phone system is perfect for us. The technical concept simply functions, which is what you want. The service is exceptional and always accessible (even if it is rarely needed) and as one of the agency’s business partners, we can only recommend pascom: open, straightforward, pleasant to work with - great. Thank you pascom!

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Stephan Förderung, CEO
We chose pascom because their phone systems offer a sleek, easy-to-use UC client and administration UI whilst providing us with all the PBX and UC features, control and visibility that we could need from our business communications solution. As a result of our excellent experience, we are happy to recommend pascom phone systems to all our customers.

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Lars Hoeger, IT Director
When we make decisions regarding new systems, we want to make sure that we have both reins firmly in our hands. Therefore, it is essential to implement systems which adhere to OpenStandards, allowing us to seamlessly connect and integrate these into our existing systems. In addition, we require reliable suppliers, who are ready to customise their solutions to our requirements, which is why we chose pascom who offer exactly this service and more.

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Kassandra Martin, Deputy Director & Reception Manager
We chose pascom as our telephony solution in part due to the scalability, flexibility and ease of deployment. In addition, the pascom platform functions perfectly with our digital guest directories in our rooms whilst offering the largest range of features at easily the most cost effective price compared to alternative solutions. A further deciding factor was the wide choice of compatible hardware that choosing pascom afforded us.

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Wake & Camp Ruhlsdorf

Markus Gerlitzki, Managing Director
My team and I pride ourselves on the level of excellent care we provide our guests. However, it can be distracting when the phone is always ringing and we constantly answer the same questions. Thanks to the pascom phone system, we have been able to set up an automated attendant self-service hotline which allows guests to quickly get answers and if required callers can be quickly and efficiently routed to an employee. The system greatly improves customer service with around-the-clock answers around opening times and courses and therefore reduces the strain on employees, ensuring we are free to cater to the needs of our on-site guests.

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