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6 Reasons Why Businesses Should Embrace Video Conferencing

6 Reasons Why Businesses Should Embrace Video Conferencing

Video Conferencing Benefits

Gone are the days of Video Conferencing being an additional “nice to have” business communications solution that was so expensive that it’s deployment was limited to the realm of Large Enterprise. These days, top of the range business phone systems such as pascom’s offer a complete range of Unified Communications (UC) and Video Conferencing tools as standard at little or no additional cost.

Beyond this, Internet speeds and stability have increased significantly in just a few years. This means that both the quality and stability of video conferencing solutions have dramatically improved, making the solutions both more affordable and practical as a business communications application. The result is simple; regardless whether you operate a SOHO, SMB or Large Enterprise sized business, Video Conferencing is now affordable and has become a must have business communications and collaboration tool. And here’s six key reasons why businesses should adopt video conferencing:

1. Reduced Travel Time and Cost

Perhaps one of the most commonly recognised benefits of Video Conferencing technology is the ability to reduce business travel time and costs. Having the ability to connect and communicate from anywhere without requiring any additional hardware or software can significantly drive business productivity as it means that managers and dispersed teams no longer to travel to meetings, saving time and cost both of which positively impact the bottom line.

2. Increased Remote Employee Engagement

One of the drawbacks of remote working is that employees can often feel left out of the loop. Audio conferencing goes some way to recitifying this problem, but in terms of engagement there is no substitute to face time. Another interesting aspect of video meetings is that as soon as the video is on, participants become more focussed i.e. engaged. The reason for this is that people engage more with the visual aspect of communication, meaning participants are less likely to become distracted which will result in more effective, professional meetings.

pascom Screen Sharing

Many online meeting platforms also include Team Collaboration tools such as Instant Messaging, Screen Sharing and support for mobile devices. This enables remote employees to connect “face-to-face”, brainstorm, share files, chat with one another and view and share presentations from anywhere, on their preferred device.

3. More Structured and Improved Communication

More face time also means improved communication. It is widely accepted that approximately 55 % of communication is visual so by adding the personal, visual element to business meetings, participants can pick up on visual clues with enhances understanding, particularly when compared to audio conferencing and the constant back and forth e-mails that plague our inboxes on a daily basis. Furthermore, as a video conference is normally scheduled in advance and the opportunity for the idle chit chat that afflicts in-person contact, online meetings are often more structured, leading to more concise outcomes.

The result is simple: Video Conferencing breaks down information silos by letting everyone attend from anywhere, saves time and more importantly helps eliminate any confusions and misunderstandings.

4. Increased Efficiency and Productivity

pascom Desktop Mobile Video Conferencing

The effect of improving communication during online meetings means that employees are all on the same page enabling them to make decisions more efficiently and effectively. This will result in employees performing and completing daily tasks more efficiently and promoting effective collaboration within teams and project groups which in turn leads to an increase in business productivity.

5. Greater Employee Retention

Another key aspect of Unified Communications and Video Conferencing is that they promote anywhere, anytime communication and collaboration. Now this is great for reducing travel, but savvy businesses also use this to facilitate and promote remote working opportunities which has become to attracting and retaining the best talent within the workforce, particularly when one considers that more and more professionals actively seek opportunities that offer flexible working conditions. Take this a step further and by enabling remote working with UC and Video Conferencing, businesses are better able to break down the traditional geographical barriers to employing and retaining their best employees, which in turn can help promote company growth.

6. Reduced Carbon Footprint

Last, but definitely by no means least, through reducing business travel and enabling remote working, video conferencing also supports businesses to become greener and reduce their carbon footprint. First and foremost, this essential for our environment, but being environmentally aware is also a great branding tool. Customers and employees today are much more environmentally aware today than just 5 years ago and as a result are more environmentally concious when it comes to businesses that they work with either as a customer or an employee.

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Final Word

To sum up, Video Conferencing technologies have come a long way in a short period of time, reducing cost and improving quality. As such, the potential business opportunities that video has to offer have transformed the technology from an expensive, nice to have toy into an affordable must have tool that can provide businesses with a significant competitive edge.

For more information or a personalised demonstration, give the pascom team a call on +49 991 29691 201 to discuss your requirements and get started within minutes using our free cloud business VoIP phone system edition.

Thousands of companies trust pascom to stay connected

Logo - Amparex pascom Customer reference
Logo - KiKxxL pascom Call Centre Customer reference
Logo - Hotel Weitblick pascom Customer reference
Logo - Wake & Camp pascom Customer reference


Philipp Meixner, CEO
As a communications agency with just under 20 employees, the pascom phone system is perfect for us. The technical concept simply functions, which is what you want. The service is exceptional and always accessible (even if it is rarely needed) and as one of the agency’s business partners, we can only recommend pascom: open, straightforward, pleasant to work with - great. Thank you pascom!

Logo - Amparex pascom Customer reference


Stephan Förderung, CEO
We chose pascom because their phone systems offer a sleek, easy-to-use UC client and administration UI whilst providing us with all the PBX and UC features, control and visibility that we could need from our business communications solution. As a result of our excellent experience, we are happy to recommend pascom phone systems to all our customers.

Logo - KiKxxL pascom Call Centre Customer reference


Lars Hoeger, IT Director
When we make decisions regarding new systems, we want to make sure that we have both reins firmly in our hands. Therefore, it is essential to implement systems which adhere to OpenStandards, allowing us to seamlessly connect and integrate these into our existing systems. In addition, we require reliable suppliers, who are ready to customise their solutions to our requirements, which is why we chose pascom who offer exactly this service and more.

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Kassandra Martin, Deputy Director & Reception Manager
We chose pascom as our telephony solution in part due to the scalability, flexibility and ease of deployment. In addition, the pascom platform functions perfectly with our digital guest directories in our rooms whilst offering the largest range of features at easily the most cost effective price compared to alternative solutions. A further deciding factor was the wide choice of compatible hardware that choosing pascom afforded us.

Logo - Wake & Camp pascom Customer reference

Wake & Camp Ruhlsdorf

Markus Gerlitzki, Managing Director
My team and I pride ourselves on the level of excellent care we provide our guests. However, it can be distracting when the phone is always ringing and we constantly answer the same questions. Thanks to the pascom phone system, we have been able to set up an automated attendant self-service hotline which allows guests to quickly get answers and if required callers can be quickly and efficiently routed to an employee. The system greatly improves customer service with around-the-clock answers around opening times and courses and therefore reduces the strain on employees, ensuring we are free to cater to the needs of our on-site guests.

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